Timeline

The following year his brother Salvatore joins him and together they lay the foundations for the current Company.

The Company mission is well defined and shaped in its own name and its motto: “Parts in perfect shape”.

Just few miles away from the first site in Mugnano di Napoli, near Naples, the new plant which will drive the already booming Original Birth is opened.

An innovative system for the production of engine mountings with hydraulic technology is developped and registered. Original Birth becomes the first Aftermarket Company in the world to produce these components for the IAM market. The first production for plastic parts is launched as well.

First steps towards internationalisation: attending sector exhibitions, as the memorable Automotor in Turin, gives a strong contribution to the brand diffusion beyond national borders.

The increasing expansion and new production projects need space. Still in Naples northern area, In Villaricca, a new plant of 4,000 covered sqm over a 7,000 sqm space is built. New investments over machinery of latest generation increase the production capacity of new rubber, rubber-to-metal and plastic parts.

Original Birth renews its corporate identity and introduces its new company logo: a symbol of evolution, quality, and reliability in the automotive sector. The rebranding strengthens the brand’s international positioning and enhances its recognition in the global automotive aftermarket.

Over an area of more than 60,000 sqm, in the industrial hub in Pignataro Maggiore, near Caserta, on the millenial Appia Roman Route, a new plant takes shape entirely dedicated to research, development and production. All branches deployed all over the Campania and Piemonte regions are now incorporated in this modern and efficient plant.

A strong boost to production of strut mountings, core product of the Company, is given by the acquisition of the firm Art Stamp based in Alpignano, near Turin. This implies that the OEM Market is supplied as well as the IAM one.

The industrial project in Pignataro Maggiore, near Caserta, is finally completed. All operations related to R&D, Production, Assembling, Logistics and Sales are gathered into this modern and efficient Branch.

The President’s Room, dedicated to Felice Chianese, our founder and inspiring leader, is officially inaugurated. A place that preserves the values, courage, and vision of the man who transformed an entrepreneurial dream into a strong industrial company, whose legacy continues to guide our decisions and drive our growth.

The introduction of the Shock Absorbers range marks a new step in the evolution of Original Birth. A strategic addition that expands the offer dedicated to the suspension system, providing components developed to integrate perfectly and ensure reliable performance over time.

Today, Original Birth is a benchmark in the automotive aftermarket sector, with integrated production, logistics 4.0, and an international presence. Rooted in the values ​​of its founder, the company continues to invest in innovation, people, and sustainability, driving change with the same vision that has shaped its history.