The Independent Aftermarket Benchmark
Original Birth: Always One Step Ahead in the IAM Market
For over 45 years, Original Birth has been a key player in the IAM (Independent Aftermarket) market. Founded in 1979 as a company specialized in the distribution of automotive spare parts, it has evolved its business model to become an integrated manufacturer, internationally recognized for its technical expertise, extensive product range, and OE-equivalent quality.
Continuous innovation is the driving force behind our growth. For this reason, we constantly invest in the development of new product lines and applications, expanding a catalog that now exceeds 18,500 references and providing the aftermarket with solutions that are always up to date, reliable, and perfectly aligned with the technological evolution of the automotive industry.
We have always believed in a reliable and professional alternative to original spare parts, offering components designed to ensure performance, durability, and perfect interchangeability for passenger cars and light commercial vehicles.
We continue to invest in people, technologies, and expertise to anticipate the needs of the aftermarket.
Every Original Birth component is created within a fully integrated process.
From design to mold manufacturing, from production to validation testing, every stage is managed according to the highest industrial standards. An approach that enables us to guarantee consistent quality, rapid development, and full product traceability.
Because quality is not inspected at the end. It is built from the very beginning.
Continuous investments in Smart Production, Smart Service, and Smart Energy allow us to improve processes, reduce waste, and strengthen the value of Made in Italy on the international stage.
The result is components developed to deliver OE-equivalent quality, consistent reliability, and performance that meets the expectations of professionals worldwide.
A Story of Continuous Growth
Original Birth is a family-owned company now in its second generation. Founded in Naples in 1979 by brothers Felice and Salvatore Chianese as a small automotive spare parts distribution business, it took an important step forward in 1990 with the creation of the brand that is now widely recognized.
Our growth is the result of a simple vision: Doing today what the market will demand tomorrow.
Quality is not a goal, but a daily commitment. Our business model is built on tangible values: reliability, transparency, responsibility, and collaboration. We believe in long-term partnerships and in maintaining a constant dialogue with the market. We invest in innovation, technology, and sustainability to provide a service that goes beyond the product itself.
Our core values are rooted in the vision of President Felice Chianese, who has always attributed “a strong symbolic and moral value to a handshake as an expression of trust, commitment, and reliability.”
Our identity is rooted in specialization.
Over the years, we have built deep technical expertise that enables us to develop high-performance solutions that are continuously updated to meet market demands.
With more than 18,500 active part numbers and over 8 million items sold every year, our range of high-precision rubber, rubber-metal, and plastic components covers more than 95% of the European vehicle fleet. From classic models to the latest generations of hybrid and electric vehicles, we develop solutions that align with the evolving needs of modern mobility.
Our offering is structured into four strategic product families: steering and suspension, subframe and engine, engine cooling, and damping systems. An organization developed and strengthened over time to ensure product range depth, extensive application coverage, and a concrete response to the needs of aftermarket professionals.
Present in the world. Close to professionals.
Every day, distributors, spare parts dealers, and workshops choose Original Birth for a simple reason: they know they can rely on quality, availability, and support.
More than 65 countries: one single standard.
Original Birth is present in more than 65 countries across 5 continents. From our 60,000 m² manufacturing facility in Italy, we manage an advanced and interconnected logistics network that ensures fast deliveries and constant product availability.
Investments in automated warehouses, digitalized workflows, and Industry 4.0 organization enable us to reduce time-to-market and respond quickly to the needs of distributors, spare parts dealers, and workshops worldwide.
Customer satisfaction is our true competitive advantage.
Technical support, continuous updates, immediate availability, and reliable deliveries are key elements of our strategy.
We build relationships based on trust, convinced that people are what truly make the difference.
We are not just distributors: we design and manufacture in-house.
Within our industrial hub, we integrate:
- Reverse engineering with high-precision 3D scanning
- Advanced CAD design
- In-house mold manufacturing
- Production of plastic, rubber, and rubber-metal components
- Rigorous quality control on every batch
Complete management of the production process represents our competitive advantage: greater control, faster development of new part numbers, and consistent quality standards.
Every component is created to be “Perfectly Fit”, ready for a professional, safe, and long-lasting repair.
