Frequently Asked Questions
Original Birth is an Italian company specializing in the production and distribution of aftermarket automotive spare parts (IAM), with over 45 years of experience in steering and suspension components, subframes, and engine cooling. The company is internationally recognized for the quality of its products and the in-house production of its molds and components.
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Original Birth was founded in Naples in 1979 as a family business by the Chianese brothers. The Original Birth brand was launched in 1990, marking the beginning of international expansion and industrial production.
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The company's mission is summarized in the slogan:
"Parts in perfect shape."
The goal is to provide reliable, precise, and always available IAM aftermarket auto parts, building long-lasting partnerships with distributors, spare parts dealers, and auto repairers.
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IAM stands for Independent Aftermarket, meaning the market for automotive spare parts equivalent to original equipment (OE) manufactured by companies independent from vehicle manufacturers. Original Birth operates in this sector, ensuring quality, reliability, and application compatibility.
Yes. Original Birth components are designed using reverse engineering, 3D scanning, and advanced CAD software to achieve performance and characteristics equivalent to O.E. parts, while maintaining the flexibility and competitiveness typical of the aftermarket sector.comm
Original Birth spare parts are distributed throughout Italy and in more than 68 countries across the 5 continents, through a global network of distributors and aftermarket partners. The company sells approximately 8 million items every year.
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The Original Birth catalog includes approximately 19,000 active part numbers, including: Suspension, Steering, Cooling, Engine and Chassis Mounts, Lubrication, Boots, Shock Absorber Components, Wheel Hubs and Transmission Parts, Gearbox Components, Sensors, Fuel and Exhaust Systems, Timing System Components, Heating Systems, Control Pedals, Fastening Systems, and Fasteners.
The product range covers more than 90% of the European vehicle fleet.
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Original Birth is one of the leading aftermarket manufacturers of:
with one of the widest product ranges in the industry and a European vehicle parc coverage more than 20% higher than that of the main competitors.thermostat housings coolant expansion tanks cooling hoses and components
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“Made in Italy” production takes place at the industrial plant in Pignataro Maggiore (Caserta), on an area of 60,000 m², where the company manages internally:
This approach ensures full control of the production process.design mold manufacturing production quality control logistics
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In-house mold manufacturing allows Original Birth to:
reduce time-to-market develop new spare parts more quickly maintain consistent quality standards ensure greater product availability offer reliable and competitive aftermarket solutions
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The Original Birth Digital Catalogue is the new fully digital version of the company’s historical aftermarket catalogue. It includes:
It is available through aftermarket platforms and a dedicated app.over 19,000 components coverage of more than 95% of the European vehicle parc compatibility with traditional, hybrid, and electric vehicles real-time updates fast and intuitive search
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Original Birth products are available on the main automotive aftermarket data platforms, including TecAlliance (TecDoc), ETAI, Kromeda Analisys, ClipParts, and Inforicambi.
Being present in these international databases ensures accurate spare parts identification, constant updates, and integration with management software used by distributors, parts dealers, and workshops.
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Original Birth product news, technological updates, and information about the automotive aftermarket market are available through several official company channels, including corporate social media channels, newsletter subscription, and the monthly publication of FASTNEWS.
These tools allow distributors, spare parts dealers, and automotive repair professionals to stay constantly updated on new automotive spare parts, product innovations, and aftermarket market trends.
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Original Birth Catalogue is the official app for searching Original Birth automotive spare parts, designed to provide a simple, fast, and accurate consultation of the entire aftermarket range for passenger cars and commercial vehicles.
The app allows users to quickly identify the correct component through different search methods:
Product searchDesigned for parts dealers, distributors, and automotive repair professionals, the Original Birth Catalogue app simplifies spare part identification and improves daily efficiency in the automotive aftermarket sector.Birth code OE (original equipment) code AM (aftermarket competitor) code barcode scanning Vehicle searchpassenger cars (make and model) commercial vehicles (make and model)
Original Birth holds numerous international certifications that demonstrate the quality of its production and the efficiency of its business processes. The main ones include:
These certifications demonstrate the company’s commitment to quality, sustainability, safety, and social responsibility.ISO 9001 — Quality management system ISO 14001 — Environmental management system ISO 45001 — Occupational health and safety ISO/IEC 27001 — Information security management SA8000 — Social accountability ISO 50001 — Energy management system UNI/PdR 125:2022 — Gender equality
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Yes. Original Birth is certified, for specific product lines, according to the IATF 16949:2016 standard, one of the most important quality management systems in the automotive industry.
This certification is required by leading original equipment (OE) manufacturers and represents a guarantee of reliability, traceability, and control of production processes.
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Original Birth regularly participates in the main national and international automotive aftermarket trade fairs and events, including Automechanika, Autopromotec, Motortec, Autotech Future, Parts Aftermarket Congress, Automotive Campus.
Participation in these events is a strategic opportunity to present new products, strengthen relationships with distributors and industry professionals, and engage with the evolving automotive spare parts aftermarket market.
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